Hello, I am
Toma Sarel makes sure an automated business is acting on numbers it can trust. She builds the reporting layer underneath the workflows, so a dashboard reflects what actually happened rather than what a spreadsheet was last told.
About me
Why automation is only as good as the data underneath it, and how to keep that data honest.
Toma treats reporting as part of the workflow rather than an afterthought. She defines the events worth recording before anything is built, keeps a single definition for every metric, and makes the pipeline visible enough that a wrong number can be traced back to its source in minutes.
Automation without measurement is guesswork. Toma's job is making the results legible enough to act on.
Core expertise
Data pipelines, metric definition, reporting automation, and workflow analytics.
Toma builds the measurement layer that tells a team whether an automation is actually working. That means agreeing what each metric means before it is charted, recording events at the moment they happen rather than reconstructing them later, and alerting on the gap between expected and actual volume.
- AI Strategy
- Business process automation
- Operational efficiency
- Workflow architecture
Focus: Turning complex business processes into simple, intelligent systems.