Hello, I am
Marla Devrin connects the tools a business already pays for. Rather than replacing a stack, she makes the existing one behave like a single system, so data stops being re-typed between a CRM, a helpdesk and a spreadsheet.
About me
Getting more out of the tools you already own, before adding another one.
Marla audits a stack for the places where the same fact is stored twice, then builds the sync that makes one of them authoritative. She handles the awkward parts other integrations skip: rate limits, partial failures, and what should happen when two systems disagree about the same record.
Most teams do not need another tool. Marla's work is usually about making the existing ones finally talk to each other.
Core expertise
SaaS integrations, API design, data synchronization, and stack consolidation.
Marla's integrations are built to survive the real world: retries where a service is flaky, idempotent writes so a replay cannot duplicate records, and clear conflict rules so nobody has to guess which system is right. She documents each connection so the next person can change it safely.
- AI Strategy
- Business process automation
- Operational efficiency
- Workflow architecture
Focus: Turning complex business processes into simple, intelligent systems.