Hello, I am
Neve Ashford makes sure a new system is actually adopted. She runs onboarding as a short, structured handover rather than a document drop, so the team using a workflow understands it well enough to change it later.
About me
What happens after launch, and why adoption matters more than the build itself.
Neve pairs with the people who will live with a workflow every day. She walks them through the failure cases as well as the happy path, writes the runbook alongside them, and checks back at thirty and ninety days to catch the small frictions that quietly push a team back to manual habits.
A system nobody adopts is a system nobody built. Neve's work starts where the engineering finishes.
Core expertise
Onboarding design, adoption tracking, documentation, and post-launch support.
Neve designs onboarding around the moment a team first has to handle an exception on their own. She builds the runbook with them rather than for them, tracks which parts of a workflow get bypassed, and feeds that back to the people who built it so the next version fits the way the team actually works.
- AI Strategy
- Business process automation
- Operational efficiency
- Workflow architecture
Focus: Turning complex business processes into simple, intelligent systems.